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Social Media Strategist

Be fit. Change lives. Have fun.

We are seeking an experienced and eager Social Media Strategist to join our team! You will effectively lead multiple projects and be responsible for not only translating marketing objectives into broad social campaign and overall brand strategies, but also be tasked with proficiently managing campaigns throughout all phases of the project — from consumer understanding to creative development and execution. Ultimately, this role will ensure that our paid social media campaigns are both efficient and effective.

Essential Functions: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

  • Oversee all paid social management of current and future locations
  • Organize market level paid social media strategy, incorporating studio level needs and corporate initiatives
  • Perform research on current benchmark trends and audience preferences; keep a pulse on competitors in the space and their implemented tactics
  • Design and implement paid social media strategy to align with business goals
  • Set specific objectives and reports on ROI
  • Collaborate with other teams and team members to ensure brand consistency
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • Suggest and implement new features to develop brand awareness
  • Maintain content calendar of planned activity and budget associated with each studio
  • Provide weekly/bi-weekly performance reporting and recommendations for adjusting campaign as needed based on deliverables
  • Measure and communicate success of paid and engagement social initiatives and set quarterly and annual KPIs
  • Assess new options for growth and stay on top of social media trends, design tools and applications
  • Maintain product knowledge for business written through the Agent distribution channel
  • Perform related duties as assigned by supervisor
  • Maintain compliance with all company policies and procedures

Education, Experience, and Qualifications:

  • Bachelor’s degree in Marketing or Advertising or related field; or equivalent work experience
  • Three to five years’ experience in online advertising, specifically with paid social media (i.e. Facebook, Instagram, etc.)
  • Three to five years’ experience with set up, execution and management of social media lead generation ad campaigns
  • Two+ years of budget management experience
  • Previous experience managing $10K+ per month on Facebook/Instagram
  • Knowledge and understanding of paid vs. organic social media strategy
  • Experience working with Facebook Business Suite
  • Understanding of integrated marketing communications and the digital media landscape
  • Advanced knowledge of:
    • Microsoft Office products (i.e. Word, Excel, Outlook, etc.)
  • Experience working with a fast-growing company


  • Ethical Conduct
  • Problem Solver
  • Communication Proficiency
  • Team Oriented
  • Adeptness
  • Sense of Urgency
  • Detailed oriented, professional attitude, and reliable
  • Ability to interact with employees of all levels in a professional manner
  • Ability to work independently and with a team in a fast-paced and high-volume environment with emphasis on accuracy and timeliness.

Supervisory Responsibility: This position has no supervisory responsibilities.

Work Environment: This job operates in a professional office environment. This role uses equipment such as computers, phones, photocopiers, filing cabinets and fax machines. Must be willing to work outside of normal business hours as needs arise for addressing social media activity, within reason.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; and taste or smell. The employee must occasionally lift or move up to 10 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.

Exemption /Expected Hours of Work:  This is an exempt, salary position. Days and hours of work are Monday through Friday, 9:00 am to 5:00 p.m. This position may be required to work long hours and weekend on occasion depending on business needs.


OTF is an Equal Opportunity Employer

minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity

OTF's policy on equal employment opportunity prohibits discrimination based on among other things race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, veteran status, or any other protected status or characteristic. This policy applies to recruiting, hiring, transfers, promotions, terminations, compensation, benefits, and all other terms and conditions of employment, and also states that retaliation against any employee who files a complaint regarding possible violations of this policy will not be tolerated.


View your Equal Employment Opportunity rights under the law:

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All applicants applying must be authorized to work in the United States. OTF participates in the federal government's E-Verify program. With E-Verify, we are able to confirm the employment authorization of all newly hired employees and most existing employees through an electronic database maintained by the Social Security Administration and Department of Homeland Security. With respect to new hires, the E-Verify process is completed in conjunction with a new hire's completion of the Form I-9, Employment Eligibility Verification upon commencement of employment. E-Verify is not used as a tool to pre-screen candidates. For up-to-date information on E-Verify, go to verify.

View your E-Verify rights under the law:

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Benefits & Perks:

Benefits are very important to us. We are constantly looking for ways to increase our benefit package to attract and retain top candidates.

  • Competitive Pay
  • Flexible Schedules
  • Fitness casual dress-code
  • Passionate, collaborative work environment


  • This employment opportunity is with one of the largest independently owned and operated Orangetheory Fitness Franchise, Afterburn.
  • Afterburn participates in the federal government's E-Verify Program.
  • Afterburn provides equal employment opportunities to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.
  • ​​​Afterburn is an Employment-at-Will Employer
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